How to Use Google Posts to Promote Your Travel Deals and Packages

In the travel world, visibility is everything. Travelers are searching daily for “honeymoon packages,” “cruise specials,” and “family holidays near me.” Yet, many travel agents miss one of the simplest, most powerful free tools available to boost visibility and attract more clients — Google Posts.

If your Google Business Profile isn’t actively posting updates, you’re leaving potential bookings on the table. Let’s fix that.

What Are Google Posts?

Google Posts are short updates you can share directly on your Google Business Profile — the listing that appears when someone searches your travel agency on Google or Google Maps.

Think of them as mini social media updates, but with one major advantage:
They appear right where people are searching for your services — on Google Search itself.

You can use Google Posts to:

  • Announce limited-time travel deals and promotions

  • Showcase seasonal destinations

  • Highlight travel packages or new services

  • Share customer stories or travel tips

Why Google Posts Work for Travel Agents

  1. They increase visibility.
    Regular posting signals to Google that your business is active and relevant, helping you appear higher in search results.

  2. They build trust instantly.
    Beautiful images of destinations and clear package descriptions give potential clients confidence to contact you.

  3. They drive direct action.
    Each post can include a call-to-action button like “Book Now,” “Call,” or “Learn More,” leading people straight to your website or inquiry form.

Types of Google Posts Travel Agents Should Create

Here are four post types that work perfectly for your industry:

1. Seasonal Travel Promotions

Use Google Posts to highlight timely deals that travelers are actively searching for.
Examples:

  • “🌞 Summer Getaways 2025: Save 20% on all European River Cruises!”

  • “🌴 Winter Escapes: Maldives All-Inclusive Specials Available Now.”

  • “🎄 Holiday Packages 2025 – Early Bird Discounts for Family Trips!”

Tip: Include the travel period, a short benefit, and a CTA like “Call now to reserve your spot!”

2. Destination Highlights

Showcase dream destinations and experiences.
Examples:

  • “Discover Bali: 7-Night Luxury Stay with Private Tours Included.”

  • “Why Greece Should Be Your Next Adventure (And How We Can Help You Get There).”

Use captivating destination photos — Google loves visual posts.

3. Client Testimonials and Success Stories

Real stories build trust.
Examples:

  • “Our clients Sarah & James just returned from their dream honeymoon in Mauritius — here’s what they loved most!”
    Include a quote or photo (with permission).

4. Special Announcements

Use Google Posts to share updates like:

  • “Now offering Visa Assistance for International Travel.”

  • “We’ve partnered with [Hotel/Resort] to bring you exclusive packages.”

These updates keep your profile dynamic and engaging. 

How Often Should You Post?

Ideally, aim for one post per week. Google Posts expire after seven days (except event posts with a set date), so consistent posting keeps your profile fresh.

If you’re short on time, you can repurpose your Facebook posts or newsletter content into shorter Google Posts — just adjust the tone and CTA.

Pro Tips for Maximum Impact

Use high-quality images (1200x900 px works best).
Include your keywords naturally (e.g. “Cape Town travel packages,” “honeymoon specials,” “cruise deals”).
Add a clear CTA — “Call Now,” “Learn More,” or “Book Today.”
Monitor insights in your Google Business dashboard to see which posts get the most clicks and views.
Stay consistent — Google rewards active profiles.

Final Thoughts

Google Posts are more than just an update tool — they’re a booking magnet when used strategically. By sharing your latest deals, stunning destinations, and success stories directly on Google, you position your travel agency right where potential clients are searching and ready to act.

If you’d like help creating, scheduling, and optimizing Google Posts that drive inquiries and bookings, our team specializes in managing Google Business Profiles for travel agents — so you can focus on planning dream holidays while we handle your digital visibility.

Back to blog