10 Google Business Profile Post Ideas to Boost Engagement and Get More Customers

Your Google Business Profile (GBP) is more than just a listing — it’s a living, breathing part of your online presence. And one of the most underused features is Google Posts.

Think of Google Posts as short updates that appear right on your profile in Google Search and Maps. They’re like mini social media posts, but with real local SEO power.

Posting regularly helps you:

  • Stay active in Google’s eyes (which improves ranking)

  • Show customers your business is current and trustworthy

  • Promote your offers, services, and updates directly to local searchers

If you’ve ever struggled with what to post, here are 10 powerful Google Business Profile post ideas you can start using right now.

1. Share Special Offers or Discounts

Highlight your current promotions — whether it’s “10% off first appointments” or “Buy One, Get One Free.”
Posts with clear offers and calls-to-action (like “Book Now” or “Call Today”) get more clicks and conversions.

💡 Pro tip: Always include the offer’s end date so Google can display it correctly.

2. Announce New Products or Services

Whenever you launch something new, make it a post.
Example:

“Exciting news! We’ve added drone photography to our real estate marketing services. Book a shoot this week and get 15% off!”

New service updates show customers — and Google — that your business is active and evolving.

3. Promote Upcoming Events

Hosting a workshop, open day, or live webinar? Create an event post with the date, time, and location.
These appear in search results, so locals can easily find and attend.

💡 Pro tip: Add a photo and direct link to your booking page for best results.

4. Highlight a Customer Testimonial

Turn positive feedback into a post.
Example:

“⭐️⭐️⭐️⭐️⭐️
‘The team was fast, friendly, and affordable — highly recommend!’
Thank you, Thabo, for your kind words!”

It’s social proof right where potential customers are making decisions.

5. Showcase Your Team or Behind-the-Scenes Moments

People love doing business with people.
Share a quick behind-the-scenes look at your team at work, a new hire, or a company milestone.

Example:

“Meet Lerato, our newest stylist! She brings five years of experience and a passion for helping clients feel their best.”

6. Share Seasonal Tips or Advice

Offer valuable tips related to your industry and seasonality.
Example:

“🌧 Rainy season plumbing tip: Check outdoor drains to prevent flooding. Need help? Book a service with Finley’s Plumbing today.”

Helpful content builds trust and encourages repeat engagement.

7. Answer Common Customer Questions

Use Google Posts to tackle FAQs.
Example:

“Q: Do you offer after-hours service?
A: Yes! Our emergency line is open 24/7 for urgent repairs.”

These posts reduce friction for customers and improve conversion rates.

8. Celebrate Milestones and Achievements

Share business anniversaries, awards, or growth milestones.
Example:

“We’re celebrating 5 years of serving the Durban community! Thank you to all our loyal customers for your support.”

It builds credibility and gives your business a personal touch.

9. Share Blog Snippets or Articles

If you publish blog posts (like this one!), share a short summary with a link.
Example:

“Want to know why your business isn’t showing up on Google Maps? Check out our latest article for step-by-step fixes!”

Cross-promotion keeps your audience engaged across platforms.

10. Feature a Weekly or Monthly “What’s New” Update

Keep followers up to date with what’s happening — even small updates like extended hours, new photos, or community involvement.

Example:

“We’ve extended our weekend hours! Visit us Saturdays from 8am–2pm. Plus, check out our new showroom display this month.”

Consistency is key — regular updates signal reliability.

How Often Should You Post on Google?

Ideally, post once or twice a week.
Each post lasts seven days (except events), so weekly updates help your profile stay fresh, visible, and active in Google’s local algorithm.

You don’t have to post daily — just consistently.

Bonus Tip: Use High-Quality Images

Google Posts with clear, bright photos get more engagement.
Always use your logo, team photos, or real images over stock pictures to build authenticity.

Final Thoughts: Post With Purpose

Every Google Business Profile post is an opportunity to:

  • Increase visibility in local search

  • Build trust and authority

  • Encourage clicks, calls, and bookings

Even a short post can make a big difference when done consistently.

If you want to save time and ensure your posts are optimized for visibility and engagement, we can help.

💡 Our Google Business Profile management service includes professional post creation, scheduling, and monthly reporting — so your business always looks active and appealing to potential customers.

👉 Book a free Google Business Profile audit and let’s help your business shine on Google.

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